Enrich experiences that users have with products and services : research, strategy & creation of concepts

KOKEKOKO is a Brussels-based consulting company focused on improving the experience that users have with products and services.

 

With this in mind KOKEKOKO provides a wide range of services such as:

- assessment of existing products and services

- research and context mapping for new developments in a wide range of domains

- creation of design strategies

- creativity workshops

- concept creation and materialisation

- product and service development follow-up

 

Check-out below a short presentation about our vision of user experience, our approach, and some of the tools we use at Kokekoko.

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ABOUT

THE TEAM

KOKEKOKO was founded in 2014 by Alexandre Gentner following a Ph.D. research that focused on the definition and representation of user experience intentions in the early phases of the industrial design process.

With a mechanical engineer background, he specialized in the field of innovative product design. He then got interested in a  variety of fields including project management, business, and product design. In 2010, he started exploring the interplay between those fields with Toyota Motor Europe as industrial partner (over the course of his master degree and Ph.D. researches).

 

Depending on their nature, the services provided by KOKEKOKO also include inputs from a network of collaborators with a wider and complementary range of capabilities such as for instance product design, interface design, illustration, and prototyping.

 

 

 

KOKEKOKO

You might have wondered about the meaning of the name KOKEKOKO. Kokekoko is actually the Japanese interjection mimicking the cry of the rooster.

With this name, the company intends to pay tribute to its diverse influences and more specifically to the Japanese origin of some of the thinking and tools it uses.

 

Indeed, one of KOKEKOKO's specificities is that it employs kansei design methodologies and tools.

In Japanese, the word kansei stands for the subjective aspect of human perception leading to an experience. Notably, it is now widely used by an international community of researches and companies.

CREATION
TOOLS
UNDERSTANDING
COMMUNICATION
ASSESSMENT

 

  • user research
  • market insight
  • design, technology, and business benchmark
  • photo ethnography
  • qualitative and quantitative analysis
  • literature review

 

  • rapid prototyping and idea testing
  • cross-divisional creativity sessions
  • co-creation with users
  • storyboard scenario
  • stakeholder mapping
  • wireframing
  • concept rendering
  • interactive prototype

 

 

  • rapid prototyping and idea testing
  • walkthrough
  • user testing
  • quantitative analysis
  • qualitative analysis

 

 

  • report creation
  • presentation material
  • cross-functional workshop
  • video shooting and editing
  • storyboard scenario
  • demonstration prototype

2015-2016 PROJECTS WITH TOYOTA MOTOR EUROPE AND ALTRAN

Activities conducted as Kokekoko

  • Ethnography research: preparation, user research, analysis
  • Interaction design concept: user research, desk research, ideation, prototypes, communication video
  • Experience-focused design concepts: desk & field research, ideation, digital prototypes creation, and video shooting & editing
  • Vehicle development activities: assist creation of concept paper and design keywords, definition of grade and character strategies, benchmark
  • Coordination of research projects with academics: ISD - Valenciennes, ENSAM - Paris, Aalto university - Helsinki
  • Coordination of research projects with consultancies: Appstrakt - Antwerp, Gourdon lighting design - Paris

 

 

 

 

 

 

2014-2015 PROJECTS WITH TOYOTA MOTOR EUROPE AND ALTRAN

Activities conducted as Kokekoko

  • Service design concept: user research, desk research, ideation, service blueprints, digital prototypes creation, and video shooting & editing
  • Brand identity: upgrade of a multi-sensory tools
  • Vehicle development activities: assist creation of concept paper and design keywords, definition of UX intentions and strategies, user research, benchmark, cross-divisional workshops
  • Coordination of research projects with academics: Aalto university - Helsinki
  • Coordination of research projects with consultancies: Appstrakt - Antwerp, François Clos sound designer - Paris

 

 

 

 

 

 

2011-2014 PROJECTS WITH TOYOTA MOTOR EUROPE AND ARTS&METIERS PARISTECH

Activities conducted by Alexandre Gentner as Ph.D. candidate

  • Interaction and service design concepts: desk and field research, ideation, scenario creation
  • UX tools and methodologies: Creation of various tailor-made tools and methodologies facilitating the definition and representation of user experience intentions (e.g. participatory design sessions, cross-divisional creativity workshops and related material)
  • Vehicle development activities: user research, desk research, benchmark, cross-divisional workshops, creation of multi-sensory experience briefs, evaluations
  • Coordination of research projects with academics: ISD - Valenciennes, ENSAM - Paris, Aalto university - Helsinki, School of Design - Pforzheim
  • Coordination of research projects with consultancies: CIID - Copenhagen, ustwo - London, Laps sound design - Paris

 

 

 

 

 

PAST PROJECTS

PHD THESIS

• Gentner, A. (2014). Definition and representation of user experience intentions in the early phase of the industrial design process: a focus on the kansei process, Arts&Métiers ParisTech, Paris, France. [pdf] [slides]

 

 

JOURNAL PUBLICATIONS

• Gentner, A., Bouchard, C., Favart, C. (2015). Using a kansei-driven approach for new concept development activities: what it implies for industrial projects. Int. Journal of Affective Engineering, 14(3). [pdf]

 

• Gentner, A., Bouchard, C., Esquivel, D., Favart, C. (2013). Mapping a multi-sensory identity territory at the early design stage. Int. Journal of Affective Engineering, 12(2). [pdf]

 

 

CONFERENCE PUBLICATIONS

• Gentner, A., Bouchard, C. (2014).  Experience-driven new concept development projects: differences in context, design activities, and design information conveyed. In T. Abram, W. Karwowski, T. Marek (Eds.), Proceedings of the 5th International Conference on Applied Human Factors and Ergonomics. [pdf] [slides]

 

• Gentner, A., Bouchard, C., Favart, F. (2014). Kansei-related design information exchange during early concept creation phases. In Proceedings of the Kansei Engineering and Emotional Research conference. [pdf] [slides]

 

• Gentner, A., Bouchard, C., Badoil, A., Favart, F. (2014). Kansei cards: A visual tool supporting the investigation, discussion, and representation of the kansei-related intentions of a product to be designed. In Proceedings of the Kansei Engineering and Emotional Research conference. [pdf] [slides]

 

• Bouchard, C., Gentner, A., Esquivel, D. (2014). About the nature of Kansei information, from abstract to concrete. In Proceedings of the Kansei Engineering and Emotional Research conference. [pdf]

 

• Gentner, A., Bouchard, C., Favart, C. (2013). Early user experience representation in an industrial context: the kansei experience design approach. In Proceedings of the 3rd International Conference on Integration of Design, Engineering & Management. [pdf]

 

• Gentner, A., Bouchard, C., Favart, C. (2013). Investigating user experience as a composition of components and influencing factors. In Proceedings of Int. Association of Societies of Design Research conference. [pdf]

 

• Bouchard, C., Bongard-Blanchy, K., Omhover J.F., Gentner, A. (2013). Touchstorming and bodystorming: A generative approach for the elaboration of a gesture database in interaction design. In Proceedings of Int. Association of Societies of Design Research conference. [pdf]

 

• Boisseau, E., Bouchard, C., Gentner, A., Esquivel, D. (2013). Is “Portrait Chinois” efficient to cluster mental images of a Target user. In Proceedings of CONFERE conference.

 

• Gentner, A., Bouchard, C., Esquivel, D., Oprea, G. (2012). Creativity comparison between Japanese and European at the concept creation stage. In Proceedings of the International Conference on Design Creativity.

 

• Gentner, A., Bouchard, C., Esquivel, D., Favart, C. (2012). Towards a platform for New Concept Development: when kansei and design-thinking approaches meet. In Proceedings of NordDesign conference. [pdf]

 

• Gentner, A., Bouchard, C., Esquivel, D., Favart, C. (2012). Kansei design approaches for the new concept development process. In Proceedings of CONFERE conference. [pdf]

 

• Gentner, A., Bouchard, C., Aoussat, A., Esquivel, D. (2012). Defining an identity territory for low emission cars through multi-sensory “Mood-boxes”. In Proceedings of the Kansei Engineering and Emotional Research conference.

 

• Gentner, A., Bouchard, C., Esquivel, D. (2010). How can semiology and emotional studies support a design process?. In Proceedings of CONFERE conference.

 

PUBLICATIONS

Do not hesitate to contact us if you would like to know more about Kokekoko. We would be happy to arrange a call, a video-conference, or a face-to-face meeting to discuss user-centered innovation with you.

 

You can reach us with the form below as well as with Linkedin or Facebook.

CONTACT

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2015 - KOKEKOKO  - Enrich experiences that users have with products and services: research, strategy & creation of concepts